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المدينة
Exide Improves Riyadh Fans Zone Experience
Arab Heritage Motors, the distributor of Xceed cars, chose to sponsor the largest fan zone in Riyadh during the FIFA World Cup to enhance its presence in the Saudi market. The event was attended by around 500 guests at Lisan Valley, where interactive experiences and match viewing on a giant cinematic screen were offered, along with sports and entertainment activities that blended luxury with football passion. Xceed also showcased its distinguished vehicles, providing on-site transportation services to strengthen its connection with the local community, as part of its global campaign "To What Comes Next," which aims to link football experiences with premium mobility solutions and advanced technologies.
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