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The patronage of His Royal Highness the Emir of Medina Region for the 2026 Medina Dates Season emphasized the importance of the sector, which is closely linked to the Prophetic Biography and is considered a promising industry for achieving added economic value. He pointed out that dates in Medina represent one of the region's comparative advantages, and that the season enhances its status and increases the competitiveness of Medina dates in both local and global markets. The ceremony included various activities, such as artistic and visual performances, signing of memoranda of understanding, and honoring supporting entities, all aimed at developing date processing industries and strengthening the national product's economic, cultural, and tourism significance.
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