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الاقتصادية
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Banking Brand Golf Spending Jumps 133%
The value of sponsorships in major golf tournaments reached a record high of $442 million in 2026, representing a 28% increase since 2022. Financial brands are investing more extensively, with sponsorship amounts rising to $65 million, a 133% increase from the previous year. These sponsorships present an opportunity for luxury brands, such as Rolex and Mercedes, to connect with a high-income audience. Estimates indicate that golf fans are more likely to purchase luxury goods, with 63% planning to buy a luxury watch in the upcoming year and 41% intending to purchase a car. Companies are focusing on targeting this demographic to achieve greater marketing effectiveness, with sponsorship spending increasing noticeably in recent years.
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