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BYD introduces Racco small car in Japan
Chinese company BYD has announced the introduction of a new small electric car called Racco into the Japanese market, in an effort to compete with major local firms like Nissan and Honda, especially in the lightweight vehicle segment which accounts for about 40% of new car sales in the country. The base model's price after government subsidies ranges from less than 2 million yen up to 2.15 million yen before subsidies, with a driving range of at least 210 kilometers, making it competitive with local models in terms of price and performance. The company plans to expand its dealership network and add hybrid models to boost sales and offer a variety of options to consumers.
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