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The "Live Lightly" campaign was launched in February 2025 with the aim of raising awareness about the risks of obesity and prevention methods. So far, more than 71,500 people have benefited from it across 60 locations. The results showed that approximately 49,864 beneficiaries have a Body Mass Index (BMI) over 25, with a focus on the age group from 25 to 50 years, which is considered the most vulnerable to obesity. The campaign, implemented under the sponsorship of the Ministry of Health and the Prevention Authority, aims to improve healthy lifestyle habits and reduce obesity-related diseases.
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