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Apple has launched a new service that allows customers in the United States to rent iPhones for monthly payments starting at $17.99, aiming to reduce the impact of upcoming price increases and encourage faster device upgrades. The service is offered in partnership with Klarna and provides options to rent phones for one or two years, along with the possibility to rent other products such as Apple Watches, Mac devices, and iPads for up to three years. This move comes after the price hikes for iPads and Macs, with expectations of further increases throughout the year. The rental programs help motivate users to replace their devices more quickly and ease the monthly financial burden. Costs vary depending on the device type, excluding some lower-priced models. This model is part of Apple’s strategy to expand financing options and reduce reliance on direct product sales, as well as to compete more clearly with American telecom companies.
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