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الاقتصادية
European response to FIFA's investment plan
The International Football Association (FIFA) has sparked widespread criticism from the European Union and national federations with its project to establish a new company responsible for its commercial activities and organizing the World Cup. This initiative involves offering 20% of its shares to external investors. Through this project, FIFA aims to raise approximately $4.2 billion by the end of the year, with profits reinvested into football. However, opponents believe that this threatens the independence of the sport and promotes commodification, especially since the project raises questions about governance and conflicts of interest. The European Union and various European sports organizations have expressed deep concern about the potential impact on the integrity and governance of football, warning that this move could be controlled by private financial interests and decrease transparency in sports management.
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