Milaf Advances Saudi Brand Globalization
Milaf Global Company is working to empower Saudi brands in international markets by showcasing products from 25 Saudi brands at Selfridges in London in July 2026. This project aims to strengthen the presence of Saudi products abroad and expand their global influence, in line with the Public Investment Fund's efforts to develop the non-oil commercial sector. This initiative is a significant step toward increasing exports and diversifying the national economy, occurring at a time when the profits of non-oil companies increased by 0.6% in the second quarter.
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