Adidas shares fall 17% after Q1 miss
Adidas AG's second-quarter results led to a decline in its stock by as much as 17.5% in Frankfurt, despite achieving record revenues of €6.74 billion, a 13.3% increase driven by strong sales in running apparel and football, as well as rising demand for the Originals line. Nevertheless, operating profits fell short of expectations at €574 million, due to increased advertising spending and a decline in profit margins to 8.5%. The company projects revenue growth of 9-10% in 2026, with continued profit momentum, and aims to recover $250-300 million from U.S. tariffs.
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