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البلاد
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Milaf boosts Saudi brands globally
Malaf Global, in collaboration with Selfridges in London, has launched the "Saudi Arabia… Unlimited Horizons" initiative, which will run for six weeks from July 27 to September 5, 2026. The initiative aims to showcase more than 25 Saudi brands across food, fashion, beauty, perfumes, jewelry, and lifestyle. Its goal is to empower Saudi companies to access global markets and strengthen their international presence through a luxury commercial platform, selecting brands based on product quality and their potential for external expansion. This initiative presents an opportunity to introduce London consumers to the quality and diversity of Saudi industry, with the support of both companies in building a global presence and fostering future international partnerships.
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