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The article discusses the decline in the standing of university presidents in Saudi society compared to the past. In earlier times, these leaders enjoyed a significant national presence; they were known by the public, their achievements were recognized, and they were seen as intellectual and administrative figures whom society trusted. The article explains that this shift is due to the expansion of universities and the increasing complexity of managing institutions, which has weakened the presence and influence of university presidents and led to the absence of a strong symbolic image of them in the public consciousness. It emphasizes the importance of university presidents being public figures—thought leaders and innovators who engage with society—and representing cultural and educational icons that build trust in the institution. Instead of limiting their roles to administrative tasks, these leaders should embody a vision that fosters a sense of belonging and national pride, especially given the scientific and developmental progress achieved by Saudi universities.
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