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Reports indicate that FIFA's plan to sell a stake in World Cup rights, known as "FIFA Forward Enterprise," has faced a major crisis following widespread objections from local and European associations. They consider that selling major sports assets undermines the stature and integrity of football. FIFA Council members and senior advisors, such as Cordeiro and Lamour, have expressed their rejection of the plan, emphasizing that selling 20% of broadcast and sponsorship rights for $4.2 billion is unjustified given FIFA's billions in reserves and its revenues reaching $15 billion over four years. The proposed timeline gives FIFA until September 19 to approve the deal, threatening protests and the possibility of European teams boycotting the World Cup if the plan persists. There is internal and external discontent, accompanied by statements stressing the importance of maintaining the value and integrity of the World Cup, and rejecting any attempt to turn it into a mere investment tool.
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