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The International Date Festival has been launched in Buraidah, and will run for 75 days until October 14. It is one of the largest date markets in the world and is listed in the Guinness World Records. The festival aims to enhance the prominence of the Qassim region in the palm and date industry, as the area houses approximately 11 million palm trees and produces about 578,000 tons annually, generating revenues of up to 3.2 billion riyals and providing more than 4,000 job opportunities. The events include cultural, tourist, and entertainment activities that highlight the agricultural and cultural heritage of the region, further strengthening Qassim's position in both the local and global markets.
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