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WhatsApp tests business message separation
Meta has announced a new feature test in the WhatsApp application that automatically separates messages from major companies from personal chats. This is done by moving commercial messages such as discount codes and updates to a dedicated folder called "Offers and Updates." The goal of the feature is to reduce clutter in the inbox and improve conversation organization. It activates after up to 24 hours of receiving the message, with an option to turn off the setting but without control over the timing of the transfer. The feature is currently being tested with select partners from WhatsApp Business accounts, with the possibility of expanding it later to include small businesses.
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