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The article emphasizes the importance of investing in quality of life as a fundamental element before economic investment in the Kingdom of Saudi Arabia, especially in the context of Vision 2030. It explains that improving urban facilities, increasing green spaces, developing the urban landscape, and supporting cultural and sports activities aim to enhance the sense of belonging, achieve human well-being, and stimulate local economies. It affirms that investing in quality of life yields results that go beyond mere numerical indicators, as it attracts investors and talent, increases individual productivity, and lays the foundation for a more sustainable and prosperous future. These efforts play a key role in building a balanced environment that contributes to personal and economic development, with humans at the core of growth.
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