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The article discusses how technology contributes to the development of smart cities in the Kingdom of Saudi Arabia, especially through projects such as NEOM, Qiddiya City, and the Red Sea Destination. It focuses on enhancing urban experiences and providing residents and visitors with a more connected and seamless way of life. The article highlights that Saudi Arabia's smart cities rely on advanced technologies such as imaging, audio, and wearable devices to integrate entertainment and culture into daily life. It also points out that technological transformation helps make entertainment a fundamental element of the cities' identity, leading to the promotion of the "experience economy" and increased spending on cultural and entertainment activities. It is expected that technology will continue to make experiences more interconnected and rich, emphasizing the importance of integrating technology to improve the quality of life in future urban environments.
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