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The article reviews the progress of the "Reef Saudi Arabia" program in implementing five projects aimed at developing and enhancing the Arabic coffee sector in Jazan, Asir, and Al-Baha regions. With a total cost exceeding 111 million riyals, the goal is to improve product quality and increase efficiency. The project has achieved 100% completion in the Model Farms project in Jazan. These initiatives include establishing factories for processing and preparing coffee, building model nurseries, and developing alternative farms, all designed to support farmers, improve product quality, and boost the annual production of Saudi coffee, currently over 1,800 tons, with a target of reaching 7,000 tons annually. These efforts help strengthen the rural economy, increase farmers’ income, and reduce migration from rural areas, leveraging modern sustainable farming technologies. Additionally, the program aims to raise local coffee production to over half a million tons and achieve the objectives of Saudi Vision 2030 in food security and economic development.
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