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The article focused on promoting the use of dates in food dishes and beverages in Saudi Arabia as part of the efforts toward the Vision 2030 goals. The National Center for Palm and Dates organized awareness events in shopping malls, where innovative foods and drinks based on dates were showcased, such as kabsa, pasta, and baked goods. These initiatives received a wide welcome from visitors and tourists. The "With Dates, Better" campaign aims to raise awareness of the nutritional value of dates and to enhance their presence in daily life by involving restaurants, cafes, and bakeries, as well as digital platforms for showcasing the dishes. The goal is to expand the use of Saudi dates and achieve economic and health benefits.
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