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Saudi Arabia's Entertainment Events Attract 45M Visitors in H1
During the first half of 2026, Saudi Arabia hosted over 45 million visitors to its entertainment events, with the overall satisfaction rate reaching 96%. More than 400 investors benefited from visitor experience measurement tools, and 586 complaints were addressed during the second quarter. Saudi Arabia considers the entertainment sector to be growing at a rapid pace, with more than 7,200 companies operating in it and over 2,500 licenses issued. Additionally, nearly 8,500 regulatory visits were carried out to ensure quality. The kingdom aims, through its entertainment activities system and sector regulation, to promote growth and sustainability, improve service quality, all within the framework of Saudi Vision 2030, which supports transforming entertainment into a key element of daily life and attracting tourists.
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