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Asir Province Starts Date Quality Initiative
The Ministry of Environment, Water, and Agriculture in the Asir region launched an awareness campaign titled "From the Farm to the Consumer... Let's Preserve the Quality and Safety of Dates" with the aim of raising awareness about the importance of maintaining the quality and safety of dates throughout all stages of production and distribution. The campaign emphasizes fostering a shared responsibility among farmers, traders, and consumers to ensure that a healthy and safe product reaches the Saudi table, as part of efforts to promote food sustainability and protect public health.
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