Commercial Franchise Tour Starts in Al-Baha
The Commercial Franchise Tour Exhibition was launched in the Al-Baha region, organized by the General Authority for Small and Medium Enterprises "Masa'at" in collaboration with the Al-Baha Chamber of Commerce and several government and funding agencies. More than 20 franchising brands participated in the event. The aim of the exhibition is to raise awareness about the franchising system, connect entrepreneurs with supporting entities, and enhance investment and local economic development opportunities. The program included workshops on legal aspects, marketing, and financing services, as well as discussion sessions focused on supporting the local economy.
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