First-half entertainment visitors total 45.7M
During the first half of 2026, the Kingdom welcomed 45.7 million visitors to entertainment events and activities, as a result of the General Entertainment Authority's efforts in regulating the sector and enhancing its quality. The Authority issued over 2,500 permits to facilitate entertainment activities and carried out more than 8,500 oversight visits to ensure compliance with regulations. Additionally, coordination with 29 government entities was expanded to simplify procedures and promote investments in the sector.
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