Manashat begins franchise tour in Al Bahah with 20 brands
The General Authority for Small and Medium Enterprises "Monshaat" in Al-Baha region launched a franchise tour aimed at raising awareness about the concept and system of franchising, as well as encouraging expansion and investment in this sector. The event saw the participation of more than 20 franchising brands, along with financing entities and experts, through presentations and workshops focused on legal, marketing, and financial services aspects. The program seeks to promote the growth of the franchise sector in the region, support small and medium enterprises, and contribute to increasing the gross domestic product by building partnerships and investment opportunities.
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