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The National Center for Dates and Palm Trees organized awareness events in shopping malls across Saudi Arabia as part of the "Barakah with Dates" campaign to promote the use of dates in foods and beverages. The goal was to enhance their economic value and support the national economy in line with Saudi Arabia's Vision 2030. The events featured innovative foods and drinks containing dates, such as kabsa, pasta, and baked goods, while also delivering messages to strengthen the presence of dates in everyday life and encourage restaurants and cafes to create products that incorporate them. The campaign received widespread participation and helped chefs develop new skills in integrating dates into various dishes, thereby expanding their popularity among the community.
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