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The Ministry of Environment, Water, and Agriculture in the Eastern Province has launched an awareness and oversight campaign titled "From the Farm to the Consumer" aimed at improving the quality and safety of dates during the wet season. The campaign includes inspection and guidance visits to markets to monitor compliance with health standards, as well as training programs for farmers and investors to enhance agricultural and storage practices. The goal of the campaign is to ensure the delivery of high-quality, safe dates, to boost consumer confidence, and to support food security and the development of the national date sector.
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