Public Investment Fund-led coalition buys Electronic Arts
Electronic Arts (EA) announced the completion of a takeover led by the Saudi Public Investment Fund, with participation from Silver Lake and Affinity Partners. The company is now fully owned by the consortium after its shares were delisted from NASDAQ, at a price of $210 in cash per share. This move aligns with the fund’s strategy to strengthen its presence in the gaming and e-sports sectors and to expand its investments in entertainment, in line with Saudi Arabia’s economic diversification goals. The Saudi market is experiencing growth, hosting over 23.5 million gamers and witnessing a rise in gaming hardware imports, which surpassed 2.4 million devices during 2024 and 2025. Data suggests that this deal supports sustainable growth and innovation, with a focus on artificial intelligence technologies and enhancing user experiences in the gaming industry.
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