96 Days
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المواطن
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Source: المواطن
96 Daysالمواطن
Source: المواطن
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Boutique Group, the hospitality company owned by the Public Investment Fund, has launched the visual identity for "Al-Qasr Al-Ahmar" (The Red Palace). This initiative is part of its strategy to strengthen the Palace’s brand and promote it within the luxury hospitality market in Saudi Arabia. The goal is to enhance the Palace’s position as a distinguished and luxurious destination. This step is part of the group's efforts to develop and elevate hospitality experiences through a clear and standout identity that sets it apart in the market.
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