Rif and Al Hilal form 200M Riyal partnership
Al Hilal Saudi Club and Reif Company have signed a strategic partnership agreement valued at 200 million Saudi riyals, extending until 2031. The goal is to strengthen the presence of Saudi sports and support the club's teams, including the first team, the women's team, and youth teams. The agreement includes placing the Reif logo on the front of the teams' jerseys and emphasizes Reif's commitment to long-term support of sports, accompanied by the company's global expansion, as it owns more than 400 branches in 40 countries. This move reflects Reif’s growing status as a key player in the perfume industry and Saudi sports investment.
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