Ministry of Hajj earns Ethical AI Tag for Nusk AI
The Ministry of Hajj and Umrah has received an Ethical Artificial Intelligence Tag from the Saudi Data and AI Authority (SDAIA) for the "Nusk AI" service, in recognition of its commitment to applying the principles of AI ethics and promoting governance and responsible use of modern technologies. The "Nusk AI" service is one of the digital solutions within the "Nusk" application, providing a digital assistant that responds to the inquiries of pilgrims in multiple languages, supporting the facilitation of the Hajj and Umrah journey and enhancing guest services. Since its launch, it has benefited over 320,000 users with more than one million interactions. The ministry aims for this digital service to become the leading platform for pilgrims worldwide as part of its efforts to achieve the goals of Saudi Vision 2030.
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