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The results of a survey conducted by the Saudi Center for Opinion Polls indicate an overall decline in social media usage within the Kingdom during 2026, with a sharp decrease in the use of YouTube and Telegram. Despite this, WhatsApp remains the most widely used app, with a 87% usage rate, followed by Snapchat at 77% and TikTok at 68%. The survey shows that users are mainly focused on messaging and quick communication apps, acknowledging their positive impact in facilitating communication and providing quick access to information. However, continued use raises concerns about time wastage and exposure to inappropriate content, along with a high prevalence of related health issues. Usage preferences vary by gender and age, with WhatsApp and Snapchat favored by both genders, while males tend to prefer X (Twitter) and Instagram more, and females show a greater tendency toward TikTok.
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