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The article addresses the phenomenon of fame and superficial display in modern society, clarifying that celebrities are not made by themselves but are the result of a culture and commercial industry that promote appearances and visibility. Some people even create events and occasions purposefully to gain views and interactions, rather than documenting genuine moments. The article shows that this behavior reflects a preference for image over substance and has led to a decline in interest in cultural and scientific values, with increasing reliance on digital marketing and mass digital applause. It emphasizes that the problem is not fame itself but a culture that equates success with widespread visibility. The solution begins with reevaluating the criteria by which we create icons and role models, stressing the importance of focusing on cultural aspects and positive initiatives that contribute to building society.
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