الاقتصادية
الاقتصادية
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The Arab Company for Technical Commitments revealed significant quarterly losses amounting to 214 million riyals in the second quarter of 2026, reflecting a 548% increase compared to the same period last year. The rise was driven by declining revenues and increased costs associated with operating new advertising sites. Performance was adversely affected by reduced demand for advertising spending, due to geopolitical tensions and budget cuts. Despite this, the company signed new contracts to design and operate modern billboard advertisements at 18 Saudi airports for a duration of 10 years, at a total cost of up to 120 million riyals. The financial impact from these agreements is expected to begin appearing from the third quarter of 2026.
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