Sports Ministry Unveils Club Support Plan
The Ministry of Sports in the Kingdom announced the launch of the new version of the sports clubs support strategy for the 2026-2027 season, which aims to improve institutional performance and financial sustainability of clubs. The main initiatives include enhancing direct support, developing facilities, advancing digital transformation, increasing fan attendance, governance, and expanding commercial revenues. The strategy focuses on increasing efficiency in spending, improving the fan experience, and developing infrastructure, with the goal of building a more efficient and sustainable sports ecosystem and strengthening the position of the sports sector in the Kingdom.
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