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The Ministry of Sports in the Kingdom of Saudi Arabia announced the launch of the new version of the sports club support strategy for the 2026-2027 season, aimed at developing the club ecosystem and enhancing their financial and administrative efficiency. The strategy includes seven main initiatives: direct support, governance improvement, increasing crowd attendance, facility development, digital transformation, and boosting commercial revenues. The initiative particularly focuses on improving governance standards, strengthening engagement with fans, and converting attendees into permanent members, all to support the sustainability of the sports sector and elevate competitiveness at both the local and international levels.
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