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Source:
الوطن
When a leader takes on tourism ambassador role
The article explains how transforming officials into tourism ambassadors has become an effective strategy to promote the destinations of Saudi Arabia, especially the Al Bahah and Aseer regions. Through field trips and firsthand documentation of experiences via social media, officials can showcase the beauty of the sites while highlighting local products and cultural heritage. This approach helps attract visitors and stimulates the local economy. It reflects a smart investment in soft power and underscores the importance of direct communication and real experiences in enhancing domestic tourism, in line with Saudi Arabia's Vision 2030 for sustainable economic development through the tourism sector.
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