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An innovative promotional campaign was carried out for the sci-fi and thriller film "The Last House," produced by Netflix, in Los Angeles. A living room was built approximately 30 feet above a street in Hollywood, designed to resemble a house covered with plants, and housing a real performer inside. The campaign used the room to reinforce the film's concept, which centers on a family trapped inside their resource-depleted home, with the message "How can you resist?" displayed on a billboard. This approach aimed to simulate the film's atmosphere and highlight a key element of its storyline.
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