24 Hrs
Source:
الاقتصادية
Candidate's campaign cost in Saudi Football race
The Saudi Football Federation presidential elections for the sixth cycle (2026-2030) witnessed a sharp decline in costs compared to the 2016 elections. In 2016, candidates' expenditures exceeded two million riyals, while in 2026, they did not exceed 150,000 riyals, representing a decrease of between 50% and 90%. Additionally, the current election campaign lasted only three days, compared to over 30 days in 2016, leading to significant cost reductions. Campaign strategies shifted from relying on field promotion and large bookings to digitalization and the use of virtual communication platforms, reflecting the maturity of the Saudi electoral environment and the adoption of a more efficient and transparent approach.
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