24 Hrs
Source:
الاقتصادية
Majority of café investors face market saturation
A study by the Restaurant and Café Owners Association in Saudi Arabia indicates that approximately 80% of investors consider the market saturated or crowded, making it difficult for brands to achieve differentiation. The sector faces challenges such as rapidly changing customer preferences, rising operational costs, and compliance requirements, in addition to low job satisfaction and a lack of appreciation from management, which contribute to a higher employee turnover rate. Restaurants also encounter difficulties in awareness of government support programs and navigating increased competition. Fast-food outlets and coffee shops remain the largest in terms of sales, with the market's value expected to reach 108 billion riyals by 2030. The growth is mainly concentrated in Riyadh and other high-density areas.
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