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Microsoft has faced a decline in its operations in China due to geopolitical pressures. Over the past five years, the company closed at least 15 branches and joint ventures, and considered complete withdrawal in 2023 because of mounting risks and modest returns, as China accounted for no more than 1.5% of its global revenues for 2024. These developments occur amidst waning trust between Washington and Beijing, and China's government pushing to replace Western software with local products for security reasons. This has led to a decrease in China’s investment priority rating from 62% in 2019 to 52% currently. Nonetheless, the company has chosen to remain in the Chinese market, thanks to its success in building a business focused on supporting Chinese companies. It has also strived to preserve its engineering expertise and adapt to political restrictions, including relocating some research activities to laboratories in Vancouver, Singapore, and Tokyo. While offering its engineers the option to move to Western countries, most prefer to stay in China or transfer to local universities and companies.
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