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The article focuses on the transformation underway in higher education in Saudi Arabia within the framework of Vision 2030. Universities are striving to improve performance quality, global rankings, and scientific output, all aimed at serving national development. It highlights that accreditation and rankings often rely heavily on quantitative indicators such as the number of research publications. However, the true value of research lies in its impact on national challenges, including technological development, patents, and economic and social returns. The article calls for the development of an independent national assessment system that measures the quality of outcomes and the societal impact of research. This aims to manage universities based on their developmental contributions rather than just indicators, thereby achieving sustainable excellence and serving the nation more effectively.
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