22 Hrs
Source:
المدينة
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National system redefines digital influence
The article addresses the transformation of the digital influence industry in the Kingdom of Saudi Arabia into an integrated system that combines regulation, empowerment, investment, and innovation to enhance trusted content and sustainable value. Digital content is now measured by its ability to build trust and create a lasting impact on society and the economy, rather than simply by reach or follower count. This shift contributes to strengthening the creative economy and increasing the media sector's contribution to the gross domestic product, with forecasts predicting the market will grow to approximately 41 billion Riyals by 2030, alongside a rise in employment to 160,000 jobs. Artificial intelligence technologies are also being employed to improve content quality and data analysis, alongside the development of a flexible regulatory environment focused on responsibility and innovation, all aimed at building a more sustainable and trustworthy media future. The article emphasizes that the concept of success in the digital environment is shifting from the volume of reach to the cultivation of trust and the genuine impact that content leaves on individuals and society.
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