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The article discusses how the Asir region will benefit from hosting the 2034 FIFA World Cup in Saudi Arabia. The event presents an opportunity for comprehensive development related to infrastructure and tourism services. The city will undergo significant upgrades, such as increasing the capacity of King Khalid University Stadium to over 45,000 spectators, and expanding the number of hotel units from around 7,000 currently to more than 19,600 before 2034, with expectations of reaching around 20,000 units. This expansion will bring in international hotel brands, enhancing service standards and attracting tourists from new segments, thereby paving the way for a sustainable tourism economy beyond the tournament. The goal of these projects is not merely to meet the immediate needs of the event but to build an enduring tourism sector that contributes to employment and sustainable economic growth through the ongoing influx of visitors and year-round tourism activities.
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