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Source: المدينة
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The summer season for palaces and wedding halls across the kingdom concluded with an exceptional end after more than two months of continuous activity. During this period, there was an unprecedented surge in weddings and celebrations, with daily bookings and significant public engagement. The season positively impacted revenue, with hall owners describing the returns as "more than excellent" due to rising demand and a wider variety of programs and services offered. These now include lengthy and diverse segments and activities that extend over several hours and continue into the early morning hours. Venue owners pointed out that the changing nature of weddings in recent years has led to longer parties and more varied activities, attracting attendees from distant regions and increasing interest in providing unique celebratory experiences. This has contributed to the development of service standards and greater competition in the market, all in preparation for the upcoming season after summer's end.
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