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الاقتصادية
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Asian World Cup qualify broadcasts reach 4.1B
The Asian qualification rounds for the 2026 World Cup achieved a record-breaking viewership of 4.1 billion viewers, a 291% increase compared to the previous edition, according to the Asian Football Confederation. The development and transformation of its competitions into attractive investment platforms have led to a rise in the market value of commercial assets, with significant growth in broadcast revenues and sponsorship rights. The tournament saw a surge in the number of viewers, especially in the AFC Champions League, where the expanded version attracted 2.5 billion views, representing a 174% growth. The second edition of the AFC Champions League also experienced a remarkable increase, with viewing figures jumping to 916 million, a 323% rise. Digital campaigns have contributed to enhancing the market value of advertising and fan engagement, with over 161 million mentions across platforms and 100 million video views. Additionally, commercial requests from sponsors and partners more than doubled, alongside the launch of new investments and partnerships aimed at boosting marketing revenues and the visual identity of the tournaments, all with a focus on sustaining the economic growth of Asian football.
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