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Hyundai Motor Company has earned ten global awards, including the "Best of the Best" prize at the Red Dot 2026 competition, reflecting its leadership in design and marketing. The awards highlighted innovative designs such as the "User Experience Studio" in Seoul, which is the first open research space in the automotive sector, and two awards at CES 2026 for AI-powered robots and their interaction with humans. These achievements elevate the company's status from a car manufacturer to a comprehensive mobility brand, emphasizing customer experience and technological development.
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