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Saudi Arabia successfully transformed the organization of the Electronic Sports World Cup from Riyadh to Paris within seven weeks, despite significant challenges stemming from geopolitical tensions and time constraints. Indicators showed that the event achieved great success, with ticket sales in Paris exceeding 150,000, and viewership of the competitions rising to levels surpassing those of the 2025 edition held in Riyadh — including a substantial increase in watchings of events like "PUBG Mobile" and "League of Legends." Saudi investments, such as the acquisition of Electronic Arts valued at nearly $55 billion, have boosted the kingdom's position in the global electronic gaming industry, which generated over $200 billion in revenues in 2024. The goal is for the industry to contribute approximately 50 billion riyals to the gross domestic product by 2030, with broad participation from Saudi teams that secured three titles out of 25 tournaments. The event was marked by the presence of senior political and media figures, along with activities on the Champs-Élysées and collaboration with French authorities to ensure smooth organization. This reflects Saudi Arabia’s ability to develop a globally exportable business model in the field of electronic sports.
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