Real Madrid brand value hits 2.4B euros
Real Madrid topped the list of the most valuable football brands for 2026, valued at €2.4 billion, representing a 25% increase over the previous year. The club benefited from renovations to the Santiago Bernabéu Stadium, which helped increase revenues from tickets, hospitality, and tourism, thereby boosting its brand value. Following closely is Barcelona, valued at €2 billion after a 15% rise, while Arsenal ranks third with a value of €1.5 billion, marking the largest growth of 28%, driven by their English Premier League title win and reaching the Champions League final. Other clubs like Bayern Munich and Paris Saint-Germain maintained relatively stable valuations around €1.5 billion despite sporting successes. The report shows that a club's commercial strength is also influenced by market factors and the media attractiveness of the leagues they play in, not just athletic performance.
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