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The article discusses the development of sports programs in Saudi Arabia and the impact of social media on their content and credibility. It points out that sports audiences have become significantly more aware, which has pushed programs to try to keep up with this increased awareness. However, some programs have started to be influenced by the personal biases of guests and hosts, as well as conflicting opinions, which has weakened the audience's trust. The article also addresses how changes in the audience, facilitated through social media, have created pressure on sports programs to adhere to neutrality and professionalism, avoiding bias, in order to meet the rising level of awareness and criticism. In conclusion, it highlights the need to strengthen journalistic professionalism to ensure the fulfillment of the expectations of a knowledgeable and discerning audience.
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