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Riyadh to Paris: STC and FIFA eWorld Cup Partnership
This article highlights the role of the stc Group in supporting and developing the FIFA eWorld Cup, especially following the move from Riyadh to Paris for the 2026 edition, which is considered the largest in the tournament's history. The event features over 2,000 professional players and 200 clubs from more than 100 countries, with prize pools exceeding $75 million. The competitions were held in France's largest arenas, with the event's popularity soaring and tickets selling out rapidly, prompting its relocation to the Accor Arena. The stc Group provided dedicated zones for competition and enhanced its presence at the heart of the tournament activities, including organizing live contests, fan experiences, and live coverage through stc tv, which garnered over 3 million views. Since its first edition in 2024, the tournament has experienced significant growth, expanding in the number of players and visitors, and establishing an important global position in the field of electronic sports. Additionally, the stc Group received multiple awards and reaffirmed its ongoing commitment to developing the eSports sector worldwide.
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