Tourists: Saudi Arabia's Cultural Ambassadors
The article focused on the role of Saudi handmade crafts in strengthening and promoting cultural identity worldwide through the "Culture in Hospitality Facilities" program launched by the Ministry of Culture. The program aims to provide interactive experiences within hotels and resorts, where artisans showcase their products and conduct workshops that allow visitors to understand the manufacturing stages and materials, transforming the craft into a lively experience that connects with the audience. This contributes to elevating the status of Saudi crafts internationally, supporting their sustainability, and linking cultural practitioners with the growing tourism sector. It also emphasizes the importance of direct interaction between the artisan and the visitor in conveying the story and Saudi cultural identity in an engaging and personal way.
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